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建立有效的CRM(客户关系管理)系统
2014/3/18 9:47:54  来源:meimeixz.com  作者:上海众基拓展  人气:3796
摘要:CRM系统可以有效地把各个渠道传来的客户信息集中在一个数据库里。在公司各个部门之间共享这同一个客户资料数据库,发生在这个客户上的各种接触,无论是他何时索要过公司简介,还是他是否曾经购买过产品都记录在案,每个与这一顾客打交道的部门经手人可以很轻易地查询到这些数据,让这个顾客得到整体的关怀。。

CRMXITONGKEYIYOUXIAODIBAGEGEQUDAOCHUANLAIDEKEHUXINXIJIZHONGZAIYIGESHUJUKULI。ZAIGONGSIGEGEBUMENZHIJIANGONGXIANGZHEITONGYIGEKEHUZILIAOSHUJUKU,FASHENGZAIZHEIGEKEHUSHANGDEGEZHONGJIECHU,WULUNSHITAHESHISUOYAOGUOGONGSIJIANJIE,HAISHITASHIFOUCENGJINGGOUMAIGUOCHANPINDOUJILUZAIAN,MEIGEYUZHEIYIGUKEDAJIAODAODEBUMENJINGSHOURENKEYIHENQINGYIDICHAXUNDAOZHEIXIESHUJU,RANGZHEIGEGUKEDEDAOZHENGTIDEGUANHUAI。DANSHIMUQIANXUDUOGONGSIGEBUMENRENGRANFENTOUXINGDONG,MEIYOUYOUXIAODIZHUANBIANGUANNIAN,MEIYOUJIANLIQI“CHENGGUOGONGXIANG”DETUANDUIYISHI。TONGSHIGONGSI“YIKEHUWEIZHONGXIN”DECRMLINIANSHIFOUZHENZHENGGUANCHEDAOLEGONGZUOLIUCHENGZHONG,YOUSHIFOUZHENZHENGTIGAOLEYONGHUMANYIDU?BIRUXIAOSHOURENYUANWANGWANGCONGWANCHENGXIAOSHOUEDEJIAODUCHUFA,RANGKEHUZAIGOUMAIZHIHOUCAIFAXIANFUWUHECHANPINXINGNENGBINGBUXIANGDANGCHUXIAOSHOURENYUANDEMIAOSHUNEIYANG,YINERGANDAOBUMAN。ZHEIXIECHANGJIANDEWENTIDOUSHIYOUYUGONGSIDEYUNZUOLIUCHENGMEIYOUANZHAO“YIKEHUWEIZHONGXIN”DEZONGZHIQUSHEJISHISHI,ERSHIGEBUMENCONGGEBUMENZISHENDELIYICHUFA,DUOTOUCHUJIDEJIEGUO,ZAIDUANQINEIJISHIKEYIYINGDEDINGDAN,QUESUNHAILEYUKEHUDEZHANGQIHEZUOGUANXI。YINCI“KEHUFUWU”BINGBUJINJINZHIZAIKOUTOU。

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销售

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营销

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客户服务与支持

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CRM渠道:多渠道的客户互动

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YIRANYOUXUDUOGONGSIRENWEIGENBENMEIBIYAOJIANSHECRMXITONG,RENWEIMUQIANDEGUANLISHOUDUANWANQUANSHIYONG,DANRUGUOGONGSIXIANGYAOFAZHAN,NEIMEJIANLIYOUXIAODECRMSHIHENYOUBIYAODE。DANGRANYAOJIANLIYIGEWANSHANDECRMXITONGBINGBUSHIYICHAOYIXIDESHI,ERSHIXUYAOGONGSIDEZHENZHENGGUANCHE“YIKEHUWEIZHONGXIN”,ERBUZHISHIKOUTOUWENZHANG,TONGSHIGONGSIGEBUMENXUYAOJIJIDE、GONGTONGDEPEIHE,YINWEIKEHUGUANXIGUANLIBINGBUZHISHIYIGEBUMENMOUJIGERENDEGONGZUO。WEILENINDESHIYECHENGGONGQINGJIANLIYIGEYOUXIAODECRMXITONGBA!

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