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GE:多元化公司的品牌定位
2014/3/18 9:37:56  来源:meimeixz.com  作者:上海众基拓展  人气:3794
摘要:在中国,知道杰克·韦尔奇Jack Welch的人恐怕比知道GE(通用电气)的人更多。在媒体和业界的炒作下,《韦尔奇自传》简直成了商业社会的必读书。而其担任了20年首席执行官的GE,在中国许多人的心目中却还是面目模糊。也许有人隐约知道这是一家美国大公司,但说到它的产品,却又很难说出一二。。

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探寻品牌定位

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业务的变迁

同乡棋牌app QISHI,ZICONG2001NIAN9YUE7RI,JIEFU·YIMEIERTEJeff ImmeltJIETIWEIERQICHENGWEITONGYONGDIANQIDEDONGSHIZHANGHOU,TAJIUPOQIEGANDAO,XUYAOJIANLIYITAOMIAOSHUGEHEXINJISHU、FUWUYIJIXIANGGUANYICHUDEQUANXINPINPAIBIANSHIXITONG。2003NIAN,Imagination at workQIDONG,QIZHONGWENYIMINGWEI“MENGXIANGQIDONGWEILAI”。

同乡棋牌app “‘MENGXIANGQIDONGWEILAI’QICHUSHIGENEIBUDEZHUTI,” GEQIYEXINGXIANGSHIBIEBUJINGLITIMU·MAIKELIRUIHUIYIDAO,“DANGYIMEIERTE2001NIANJIEGUANGONGSISHI,TAJIANGGONGSIGEBUZHAOJIZAIYIQI,SHUOTADEMUBIAOJIUSHIZHONGXINLIANJIEQIGEDEGENJI——YIGELINGYUCHUANGXINWEITEZHENGDEGONGSI。” MAIKELIRUIJIESHISHUO:“ZHEIGEGUOCHENGYIJIGEWENHUAJIUHAOBIYIGECAOTUBEN,GEZHONGXINDEDIANZI、GUANNIANHEFAMINGDOUSHOUXIANCHUXIANZAITASHANGMIAN。”“ZAIGELI,”TASHUO,“ZHEIGEXINGXIANGJIUSHIZHENGHEQUANGONGSIDEHONGXIAN。WOMENNULISUOZUODESHICHAOYUEGONGSIDEFANWEI,JIANGZHEIGELINIANTUIGUANGDAOGONGZHONG。WOMENSUIRANBAZHEICHENGZHIWEIPINPAIZHONGXINDINGYI,DANSHIGENGSHIZHIWEIYIZHONGZAIXINSHIJIBIAODAZIWODEXINFANGSHI,BINGTONGSHIRONGHELEGEDEJIAZHIGUAN,ZHEISHIGONGSIYUYIGESHIJIQIANJIANLISHIDEJISHISUOZAI。”

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多元化的营销策略

同乡棋牌app ZAIGE(ZHONGGUO)GONGGUANZONGJIANLIGUOWEIKANLAI,WEIERQIQISHIBUXIHUANGUANGGAO,GUOQUGEJIBENMEISHENMEGUANGGAOTOUFANG,ZHISHIZAIMEIGUOYOUYIXIEDIANBINGXIANGDEGUANGGAO。ERLAIZIHAFODEYIMEIERTE,DUIPINPAIYOUBIJIAOQIANGDEYISHI。TARENWEI,GEYINGGAITIGAOPUBIANDEZHIMINGDU,YOUQIZAIZHONGGUO、OUZHOUZHEIYANGDESHICHANG,RUGUOYAOZHANGYUANFAZHAN,PUBIANDEPINPAIHEZHIMINGDUDUIGONGSIFAZHANHENZHONGYAO。

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